Will conservatives stand their (coffee) ground(s) and Dump Starbucks?

I don’t like their burnt, over-caffinated coffee myself (though I will profess a fondness of the decaf Via). But the National Organization for Marriage has taken on corporate giant Starbucks over its support for gay marriage. From the press release via Memeorandum:

The National Organization for Marriage (NOM), America’s largest group dedicated to preserving traditional marriage and the faith communities that sustain it, today announced it will lead an international “Dump Starbucks” protest of Starbucks Coffee Company to give voice to consumers around the world who support preserving marriage as the union of one man and one woman.  Customers are invited to visit www.DumpStarbucks.com immediately to take action.

“Unlike our opponents, we do not target whole companies for the actions of an individual business executive in that company,” said Brian Brown, NOM’s president. “But Starbucks has taken a corporate position in support of redefining marriage for all of society. We will not tolerate an international company attempting to force its misguided values on citizens. The majority of Americans and virtually every consumer in some countries in which Starbucks operates believe that marriage is between one man and one woman. They will not be pleased to learn that their money is being used to advance gay marriage in society.”

The new protest campaign was announced after the annual Starbucks shareholders meeting today in Seattle, where NOM spokesmen queried the board on its new policies promoting gay marriage and demanded protection against discrimination for employees, vendors and customers who disagree.

“We respect the important role of businesses in providing goods, services and jobs, and that people of diverse moral views build great companies working together,” Brown said. “But Starbucks has corporately, as an organization, endorsed and helped pass gay marriage in the state of Washington. Its executive vice president of partner resources has stated that gay marriage “is aligned with Starbucks business practices and upholds our belief in the equal treatment of partners. It is core to who we are and what we value as a company.” Corporations should not take sides in a culture war that pits a company against half the American people, and nearly all its consumers in some international markets.”

This should go over well in the Mid-east, no? And what an intriguing reversal this is: small conservative non-profit announcing boycott of overbearing, liberal corporate behemoth? Oh, how times change.

From the website:

A portion of every cup of coffee purchased at a Starbucks anywhere in the world goes to fund this corporate assault on marriage.

It was so much easier waking up to Folgers in your cup.

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